The French Bastards
The French Bastards is exactly what the cheeky name suggests — a young, irreverent take on the Paris boulangerie, founded by three friends, turning out excellent and inventive viennoiserie and pastries (the flavored babkas and the pistachio rolls have a cult following) without any of the old-school bakery solemnity. It has grown to several locations on the strength of genuinely good baking wrapped in a fun, modern brand. The everyday Paris bakery, reimagined for now.
A modern, fast-growing Paris bakery group founded by three friends — inventive viennoiserie, flavored babkas, pistachio rolls, and classic pastries with a playful sensibility. Multiple locations.
The Paris boulangerie, with the solemnity removed. The pistachio roll is the order.
Go for the inventive viennoiserie and the babka rather than the strictly traditional.
Popular and growing; weekends are busy.
Great grab-and-go.